Creative Director with a visual communications degree offering extensive experience in design, website optimization, marketing, branding, marketing plan development and media relations. Specializing in company branding, web site creation and social media for a wide variety of industries in corporate, B2B and consumer marketing including healthcare, retail, technology, manufacturing, travel and tourism environments.
Summary of Qualifications
Creative experience, technical expertise, and business sense combine to create the best of design and technology in every project
Provide full turnkey design and marketing solutions including: design and production of web sites, social media, branding/logos, print, collateral, packaging and direct mail
Utilize organic search engine optimization to achieve high ranking on the most visited search engines and turn consumer visits into client profit
Create websites with content management tools that allow the client to be self-sufficient updating their site and posting current events including Wordpress and Adobe Contribute Software
Work with clients to use Social Media, i.e. Linkedin, Facebook, Twitter, YouTube and more to make the most value of their posts
Collaborate with and project manage internal and external client teams to complete on-going projects
Software proficient in:
Web Page Design: HTML coding, CSS Style Sheets, cross-browser CSS methods, Wordpress, Adobe Dreamweaver
Graphic Design: Adobe Creative Suite, Freehand, Fireworks and QuarkXpress
Social Media: Facebook, Linkedin, Twitter, Instagram, YouTube, etc.
SEO: Both Organic and Pay for hits
Other: Adobe Acrobat; Microsoft: Word, Excel and PowerPoint, Usability and GUI best practices
Platforms used: PC, MAC, Sun, iPad, Tablet, SmartPhone
BNI: Best Referral Source of the year
Houston Regional ADDY Awards:
• Posters - Silver ADDY
• Print Campaigns - Award of Merit
• Point-of-Purchase - Award of Merit
INMA Southern Regional Awards of Merit: In-paper Promotion/Public Affairs
• Houston Chronicle Best Rack Card design
Houston Chronicle Publishers Awards:
• Best Sales Against T.V.
• Best Sales Against Magazine
• Best Sales Against Suburbans (newspapers)
Washington D.C. Regional ADDY Award: Television Campaign with a budget of less than $5,000
Leadership Management Training
Selling in Lean Times, Networking/Sales Classes
GRCC, Greater Richmond Chamber of Commerce, Events and Programming Committee
RichTech, Richmond Technology Council
The Virginia Hispanic Chamber of Commerce
WHIMBY, What's happening in my back yard
Owner/Creative Director; Creative Advantage, Richmond, VA 1996 – present
Full service web design/marketing firm:
Create and redesign websites from concept to user friendly site with visual appeal, quality user-interface design, quick graphic download time, and attention-grabbing content.
Attract new clients, identify needs, create proposals and estimates, translate business into web, branding/logo, organic SEO and print products
Develop graphics standards for large
Provide project management to teams of freelance design, photography, programming and copy experts through project completion
Integrate keywords and phrases in site content utilizing organic search engine optimization
Creative Advantage Highlights
Redesigned an old, difficult to navigate, website generating minimal income to a more simplified, easy to navigate site resulting in $10,000 sales per month
Create a branding package for Legacy Partners, a financial investment firm; including logo, website and print materials:
Create and producedirect mail marketing pieces for CapitalOne to test market new credit card designs as a freelancer through Sharon Brooks & Associates.
Design logos, web pages and financial grids for Fiserv. in Orlando as an onsite contractor to help launch their new client intranet site:
Redesigned a non-functional five page website into a fully functional, user friendly 142 page site with almost 70,000 visits in less than a year, and delivered through 6,500 search terms This site has become the major tool for RBHA in recruiting, RFP posting, and information dissemination.
Increased company’s business 90% through organic search engine optimization and YouTube video website from a business that was originally from yellow pages and referrals.
Create many websites with content management tools so clients who had no control over their websites now have total control to add daily updates
Create websites with rss feeds where companies inventory system can be used to update inventory on their website.
Art Director, O’Keefe Marketing, Richmond, VA 1994 to 1996
Working in a collaborative team environment to promote marketing / branding services
Designed magazines, product packaging and began exposure to website design
Clients included Interbake Foods, Overnite Transportation and Girl Scout cookies
BFA, Florida State University, Tallahassee, FL
Major: Visual Communications, Minor: Art History
Exercise: Power Yoga, Barre, Yin Yoga, Hatha Yoga, Running , Hiking, Walking, Cycling, Ripped, Combat
Reading: Sci-Fi, Biographies, and Mystery Novels